September 6 – Mercado Bitcoin, Latin America’s largest cryptocurrency and digital asset exchange has taken a shirt sponsorship of Brazilian giants Corinthians in a deal that will also see the club’s Fan Token listed on the exchange.
The shirt sponsorship begins with immediate effect and will initially run until the end of December 2022. No value was given for the deal.
“Every step into the future the Corinthians take is made possible by partners who understand both the momentum in digital tech and the needs and desires of our fans,” said Duílio Monteiro Alves, president of Corinthians.
“By joining forces with Mercado Bitcoin, the largest crypto-asset platform in Latin America, we can be sure that we are at the spearhead of innovation in marketing and fan engagement. This is where our future lies.”
Mercado Bitcoin, owned by the 2TM Group, is already listing the Corinthians Paulista fan token on its platform – $SCCP – that was issued on September 2 by Socios.com.
“It makes sense for Mercado Bitcoin to partner up with the Corinthians, as we share the same values and vision,” says Reinaldo Rabelo, CEO of Mercado Bitcoin.
“As pioneers in our respective activities, we believe in democratizing access and embrace the same spirit of innovation. We’re confident that by venturing into the cryptoverse, football clubs can find new ways to engage with the fans, while also generating more revenues through new business models.”
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