September 14 – Having conquered most of the world’s ground territory in distributing its broadcast right to its major competitions, the Asian Football Confederation (AFC) has now taken to the skies and seas.
Sport 24 will be the AFC’s in-flight and in-ship partner through to 2024 for broadcast of national team and club competitions (excluding domestic rights in China PR, Japan and Australia).
Launched in 2012, IMG-owned Sport 24 and sister channel Sport 24 Extra are the world’s only live 24/7 sports channels for the in-flight and in-ship industries.
Dato’ Windsor John, the AFC General Secretary, said: “This partnership presents an excellent opportunity to showcase the best of Asian football to one of the widest ever in-flight and in-ship audiences in the world, ensuring that the AFC’s world-class competitions are accessible to all fans whether on land, in the air or at sea.”
The content available to Sport 24 will include the Asian World Cup qualifiers for Qatar 2022 and final rounds of the Asian Cup 2023 qualifiers.
Richard Wise, Senior Vice President, Content and Channels, IMG’s media business, said: “This deal marks an exciting extension of our sports portfolio and we are delighted to bring Asia’s top national team and club competitions to our audiences. The AFC Champions League features the best clubs on the Continent and we are looking forward to showing the best Asian football action over the next four years.”
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