Enterprise refuel Europa League deal for new 3-year team

September 16 – UEFA has renewed another sponsor partner for the Europa League, where sponsorship now comes with the addition of the Europa Conference League, giving a sponsorship spread of 64 teams from 35 of UEFA’s 55 member associations.

Enterprise Rent-A-Car has renewed their Official Partner status, first signed in 2015, for a further three-year period, running from 2021 until 2024. It will be their third cycle as a UEFA partner.

Enterprise has more than 1,200 locations in Europe, including branches at key airports and major cities.

Included within Enterprise’s sponsorship package is exposure on stadium LED board advertising, exclusive on-site experiences, and branded content across both competitions’ digital platforms.

Kyle Sanborn, Vice President, Global Brand Marketing at Enterprise Rent-A-Car said: “We are delighted to enter the third cycle of what has been a very successful partnership with UEFA, enabling us to connect with a large audience through Europe’s favourite sport, football. The renewal comes at an incredibly important time for Enterprise in Europe, as we continue to invest in our network, our people, and our technologies to deliver outstanding service to our customers. We welcome the expansion of the agreement with UEFA, which now includes the UEFA Europa League and UEFA Europa Conference League.”

UEFA has now announced seven sponsorships for the 2021/24 UEFA Europa League and UEFA Europa Conference League cycle. Heineken 0.0, Hankook and Enterprise Rent-A-Car are all renewal agreements, while Engelbert Strauss, Just-Eat Takeaway, Swissquote and bwin are new partners. No value was given for the sponsorship.

UEFA marketing director, Guy-Laurent Epstein, said: “Over the last six years, we have worked closely with Enterprise to deliver exceptional fan-first experiences. Last season we were also delighted to pilot the co-creation of an engaging football content series, the Enterprise ‘Mission Series’ featuring talent such as Robert Pirès, Edgar Davids, Diego Forlán and Dimitar Berbatov. We look forward to building on our already close co-operation and using the newly created UEFA Europa Conference League to further increase awareness of the Enterprise brand.”

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