NBC secures Premier League for US in $2.7bn deal

November 22 – The Premier League’s media rights will stay with NBC Sports in the US in a record-setting $2.7 billion deal, about $450 million per season.

The six-year deal is more than a doubling of the previous agreement with NBC which was worth about $1 billion over its six-year term. The new deal begins with the 2022-23 season and runs through 2027-28.

NBC has pegged its coverage of football around the Premier League and as the profile of the game becomes more mainstream through the 2026 World Cup (which the US is co-hosting), the broadcaster will have the world’s biggest league in its rights portfolio.

The agreement covers all 380 matches per season, and includes the exclusive rights for Spanish language coverage in the US via NBCUniversal-owned Telemundo Deportes. Premier League games will air on USA Network as well as on streaming service Peacock.

“It was our goal that we got the No. 1 soccer property renewed, and the Premier League is clearly the best property in all of soccer,” said Jon Miller, NBC Sports Group president of programming.

Earlier this year ESPN agreed a $1.4 billion deal with LaLiga, but the Premier League agreement dwarfs that.

Richard Masters, Premier League chief executive said: “NBC Sports has significantly strengthened the popularity of the League in the United States in that time through its fantastic coverage and promotion. NBC Sports’ Premier League Mornings programming is now a real institution among supporters in America, with fans getting up early to come together and cheer on their favourite club, week in, week out. It’s an exciting time for football in the US.”

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