Matt Scott: MLS digital media deal is a new road for rights holders and sponsors to travel
“Your sons and your daughters are beyond your command. Your old road is rapidly agein’. Please get out of the new one if you can’t lend a hand. For the times they are a-changin’.” Bob Dylan
For the past 20 years football has had a very healthy and profitable relationship with pay-tv. This will be underlined once more over the next 24 hours or so when the Premier League makes its announcement over the result of the auction it has being holding for its UK rights.