FIFA to avoid empty seats at World Cup with new ticketing system

london 2012_empty_seats_10-10-12

By Andrew Warshaw at the Leaders in Football Conference at Stamford Bridge in London

October 10 – FIFA is to implement a new ticketing resale system for the 2014 World Cup designed to avoid the large swathes of empty seats that plagued the London 2012 Olympics, and the 2012 UEFA European Championship finals in Poland and Ukraine.

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