By Mark Baber
December 16 – The multi-billion pound auction for Premier League television rights, which kicked off on Friday, has led to a 4.4% fall in the share price of Sky plc on Monday on fears the company could be outbid by BT on a number of packages, and predictions the total bill could be as high as £5 billion, An Ofcom investigation, initiated by Virgin, has added to the lack of stability in the market.
Sky shares plummet as Premier League rights auction sparks investor fear
