PSG take French-style to West Hollywood with pop-up shop

PSG dreams

July 12 – French champions Paris St-Germain, who are heading to the US for pre-season International Champions Cup matches this month, have announced they will open a pop-up shop in Los Angeles with Parisian boutique Colette.

Called ‘La Galerie by Paris Saint-Germain’, the West Hollywood pop-up shop will celebrate sport, fashion, art and design.

It will feature limited edition products including PSG’s collaborations Nike, Levi’s, Beats by Dr Dre, Jack’s Surfboards, Jason Markk, Chocolate and Primitive.

The store will open July 22 in the 7th Letter Gallery and operate until July 30. Opening hours will be 12pm to 8pm.

Fabien Allegre, PSG merchandising and brand diversification director, said: “We couldn’t be happier to be back in the US and are excited to be based in Los Angeles. From matches in California, Ohio and Oregon to our chic store in West Hollywood, we look forward to connecting with our supporters across the US and to continue growing our loyal fanbase here.”

PSG will play in the US on the following dates:

July 24 vs Internazionale, Eugene, Oregon

July 27 vs Real Madrid, Columbus, Ohio

July 30 vs Leicester City, StubHub Centre, Los Angeles

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