July 29 – UK based sports marketing agency CSM has announced a new partnership with US Club Soccer, a National Association member of the U.S. Soccer Federation to develop programmes for the organisation’s 500,000+ members.
US Club Soccer has a number of programmes in operation via its Players First initiative that has created a number of tools and partnerships to provide what it calls “a branded, holistic club soccer experience for parents and players. The focus is to develop each individual to his or her full potential, and help parents make better choices about where their children should play.”
US Club Soccer core services offer registration, league and cup-based competition platforms. It recently, in conjunction with its member, the Elite Clubs National League – the top youth soccer league for girls in the country – announced the creation of the Elite National Premier League (ENPL), a new platform that will serve as the highest level of competition for boys outside the U.S. Soccer Development Academy.
The organisation also has a coaching and player development hookup with Spain’s LaLiga.
Phil Wright, Chairman of US Club Soccer’s Board of Directors, said: “CSM’s impressive portfolio of resources affords exciting, new opportunities for US Club Soccer. Through this partnership, we will be able to accomplish our goals, provide even greater benefits to our members and fulfill our vision for the future.”
For CSM, who acquired US Club Soccer’s long term marketing partner, the deal gives them access to the US market with a major US grassroots organisation.
Zak Brown, Group CEO of CSM, said: “We see the growth of soccer in the U.S., both at professional and grassroots levels, as one of the most interesting and exciting dynamics in the future U.S. sporting landscape. US Club Soccer is a fantastic organization at the heart of this movement and fits our strategy of expansion in the U.S. and grassroots participation properties … Moreover, this acquisition aligns with our core belief of using the power of sport to positively impact people’s lives and deliver a lasting social impact.”
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