September 30 – Manchester City have kept up the pace of new club partnerships and initiatives with the announcement of pharmaceutical company Mundipharma as the ‘Official Healthcare Product Partner of Manchester City Football Club’ in Asia Pacific, Latin America, the Middle East and Africa. The club has also launched a new CityVR app to engage fans via virtual reality.
Mundipharma will use Manchester City branding in some of their marketing and advertising campaigns. The logo of their BETADINE brand will feature on the sleeve of the Club’s medical staff at friendly matches in the sponsored regions.
Mundipharma will offer promotions for fans to travel to Manchester for experiences the City Football Academy including training sessions.
Raman Singh, President, Mundipharma, Asia Pacific, Latin America, the Middle East and Africa, said: “Manchester City are one of the world’s best football teams and are known all over the world. Sports reaches and inspires people around the world. We intend to harness this power to raise awareness on key health issues such as preventing the spread of infectious diseases, which is a major focus for us in emerging markets where there have been a number of recent outbreaks.
CityVR app launched
Man City have followed up on their live VR match trial in May 2015, with the launch of the CityVR app, available from the Oculus Store and developed in collaboration with LiveLike.
The app, which is enabled by a Samsung Gear VR headset, allows fans to view highlights from a selection of Manchester City’s 2015/16 home fixtures in immersive virtual reality. Fans can follow the action in different corners of the pitch by simply looking at a camera icon placed in multiple locations, which instantly takes viewers to the corresponding camera angle.
App users also have access to a virtual dashboard providing player information and match statistics that deliver a deeper insight into the game at hand.
Diego Gigliani, Senior Vice President of Media and Innovation at City Football Group, said: “Our trial with live VR last season was eye-opening, with fans reacting in awe of the immersive nature of the experience. With the launch of CityVR on the Oculus platform, we’re now able to let millions of fans around the world experience that same content also.”
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