May 23 – With regulators starting to squeeze gambling advertising and promotion via football clubs, French Ligue1 club AS Monaco has agreed a three-year extension to its partnership with online sports betting company VBET.
“We are very happy with this renewed confidence from AS Monaco and have strong ambitions for the future, as does this team which continues to surprise again this season,” said David Ozararat, CEO of VBET France.
“Since 2020, we have believed in this partnership and hope to be able to support AS Monaco for many more years,” he continued.
VBET, a SoftConstruct Group brand, was founded in Armenia in 2003 and has since expanded to more than 120 countries covered by over 10 betting licenses. It debuted in France in 2019.
The company first partnered with Monaco in 2020 and with the new deal, the partnership will run through to 2025 and will see a new site that is currently under development, and new applications developed as VBET rolls more deeply engaging user experiences. Club legend Youri Djorkaeff is an ambassador for the bookmaker.
Since the beginning of 2022, VBET, one of whose ambassadors is the former Club legend Youri Djorkaeff, has been developing a new site and new applications to create an innovative user experience; this constant search for innovation is also something that characterizes AS Monaco.
“We are delighted to extend our relationship with VBET and make it a lasting one,” added Oleg Petrov, Vice-President and CEO of the AS Monaco. “The renewal of this partnership reflects the good dynamics and trust that exist between our two entities. Like AS Monaco, VBET is an ambitious brand and driven by a strong spirit of innovation, which is constantly developing in a market that remains highly competitive.”
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