Aston Villa sign Gym+Coffee as official partner of women’s team

June 23 – Aston Villa Women, who are going into their third season in England’s top flight Women’s Super League, have announced Gym+Coffee as a new official partner.

Described is an athleisure brand, Gym+Coffee was founded in 2017. Through the Villa sponsorship it said it aims “to inspire a new generation of female athletes in addition to creating room for change and empowerment”.

Nicola Ibbetson, Chief Commercial Officer at Aston Villa Football Club, said: “The Women’s team have experienced substantial growth over the past three seasons and this collaboration will help to cultivate further development and evolution.

“Gym+Coffee share our values and commitment towards celebrating females in sport, and we look forward to working with them.

Gym+Coffee operates through 11 retail Clubhouses across the UK and Ireland as well as selling sustainable clothing and accessories through through gympluscoffeee.com.

Diarmuid McSweeney, Founder and Chief Marketing & Community Officer at Gym+Coffee, added: “We are thrilled to be at the forefront of women’s football at such an exciting time.  Partnering with Aston Villa, who are so committed to development within the sport, is a true honour for the brand and the club are a perfect partner due to their shared values of empowerment and equality.”

No value or term was given for the deal.

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