August 1 – Premier League Leeds United have opened a new sponsorship category – Gold Tier Partner – with Boost Drinks becoming the first to take up the new designation.
Boost Drinks (founded in Leeds in 2001), is the third largest selling energy stimulation brand in the UK independent retail sector and has been a partner for the club for three years.
Under the new three-year deal Boost will have increased stadium branding as well as increasing its digital marketing presence.
As an official e-Premier league partner, Boost Drinks will be the shirt sponsor for all club playoffs and grand finals organised by the Premier League.
Paul Bell, Executive Director of Leeds United said: “Over the past three years we have worked closely with the brand to help create some fantastic digital content and to help raise awareness of the Boost brand globally through the Premier League platform that we are able to provide our partners. We look forward to working with the team at Boost.”
No value was given for the club’s first Gold Tier partnership.
Adrian Hipkiss, Marketing, and International Business Director at Boost Drinks said: “We’re delighted to amplify our partnership with Leeds United FC ready for the 22/23 season. Last season’s partnership was incredibly successful, we have driven brilliant launches, activations, and experiences. As two passionate and ambitious brands, the close alignment of our values has enabled us to work hand in hand, to build a fantastic relationship with one another.”
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