Expedia books in for another 2 years of Champions League and launches travel hub

February 2 – Expedia Group has renewed its partnership with UEFA, signing two new deals that will see the online travel brand become a provider of the Expedia Live travel hub in Europe and a regional partner in the United States.

Expedia Group became the Official Travel Partner of the UEFA Champions League in a three-year deal in 2018 that also covered sponsorship rights to the Super Cup, Youth League finals and the Futsal Champions League finals. In 2021 Expedia signed a one-year extension to retain its Official Travel Partner status.

Under the new deal Expedia Group will launch the European travel hub Expedia Live to help fans travel to matches, book accommodation and have access to city guides

Expedia Group’s global supplier and licencing rights begin with the knockout stages of this year’s competition on February 14 and run until the end of the 2023/24 UEFA Champions League season.

Michele Rousseau, Senior Vice President, Global Brands, at Expedia said: “We know that the away match experience begins as soon as you start travelling. Extending our successful partnership with UEFA Champions League allows us to enrich the football experience for even more fans as they travel to support their teams. Ultimately, nothing beats being there and Expedia Live lets fans book their travel and provides everything they need to fully explore a city beyond the game’s 90 minutes.”

No value was given for the renewal that was negotiated by TEAM Marketing.

Guy-Laurent Epstein, UEFA marketing director, said: “We are very pleased that Expedia Group has chosen to extend its involvement with UEFA’s flagship club competition with these two exciting deals. The Expedia Group has been a committed UEFA partner since 2018, and we are sure that these new ventures will help fans to follow the world’s greatest club competition even more closely.”

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