February 22 – Germany’s DFB have added household product business Vorwerk as sponsor of the women’s national team in a deal that began last night with a friendly against Sweden and runs through this summer’s World Cup.
It is the first time the Wuppertal-based family company has sponsored a national team.
In something of a cliché the Thermomix food processor, Kobold vacuum cleaner brands will have logos on the women’s outerwear kit and on the jackets worn by players for the national anthem.
“We warmly welcome Vorwerk as a new team member in the partner portfolio of our women’s national team. Vorwerk is sponsoring a national team for the first time in its long history and is thus taking a new, innovative step. The fact that this is happening together with our women’s national team is honors us and confirms the great performance of the team on and off the pitch.” says dr Holger Blask, Managing Director Marketing, Sales & Events at DFB GmbH & Co.KG.
“Together we will charge the partnership in an authentic, varied and entertaining way.”
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