February 28 – LaLiga’s Athletic Club, have unveiled B2BinPay as the club’s sleeve sponsor in a deal that begins immediately and runs until the end of the 2023/24 season .
B2BinPay is a provider of blockchain and crypto processing wallets.
The sponsorship began with Sunday’s LaLiga match against Girona FC (Girona won 3-2).
Arthur Azizov, B2BinPay’s CEO, said “it is a source of pride for our company to sponsor a team as big and historic as Athletic, with fans far beyond Bilbao”.
Athletic Club recently presented its Action Plan 2023-26 with a focus on generating new sponsorship income. Last November Athletic Club closed a deal with telecommunications operator DIGI as back of shirt sponsor for the 2022/23 and 2023/24 seasons.
Athletic Club are currently in eight place in LaLiga, two places and two points off the qualification places for European club competition.
“We’re confident the team will perform well in the remainder of the season and in the next one, with great chances of playing in European competitions. Therefore, in this agreement we see a great opportunity to promote crypto processing among football fans in Europe,” said Azizov.
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