OSHEE fuels next brand marketing step with LaLiga deal

March 10 – Polish isotonic drinks brand Oshee has become a partner of LaLiga that will see the company’s drinks bottlesbranded with the official LaLiga logo and LaLiga Santander imagery, including player images.

Oshee has previously worked with Real Madrid and Dortmund and is looking to further expand its brand using LaLiga’s footprint.

“The OSHEE’s partnership with LaLiga Santander underlines the fact that the world of football is very important to us. Once the contract with PZPN (Polish Football Association) was terminated last year, we were set on the idea that our nextpartnership should resonate with sports fans. We think that the cooperation with the league that reaches more than 2.5 billion people globally is the right choice and the next step in the development of our brand,” said Tadeusz Czarniecki,CMO at OSHEE.

Oshee were a sponsor of the PZPN for seven years.

The partnership with LaLiga will be officially announced on March 19 during an event organised jointly with LaLiga and Kanał Sportowy (the biggest sports service on Polish YouTube), and on the day of the 252nd El Clásico between Barcelona and Real Madrid.

“We are delighted to start this journey with OSHEE, a key partner that will allow LaLiga Santander to reach its fans and offer unique experiences in such a relevant region as Poland,” said Oscar Mayo, LaLiga Executive Director.

No value or term was given for the deal.

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