March 31 – AC Milan has added two new commercial partners. Telecommunications company AfinnaOne is the club’s new Telco Partner while Italian flour miller and baker Molino Casillo, becomes an official partner.
As part of its collaboration, AfinnaOne will provide AC Milan with its DiPaaS platform allowing the club to provide increasingly diverse and innovative digital and telecoms services to its fans.
Casper Stylsvig, AC Milan’s Chief Revenue Officer, commented: “With the valuable contribution of a company that is a leader in the world of telecommunications, we aim to further consolidate the digitalisation process of our Club and respond more punctually and effectively to the needs of all our fans.”
The collaboration with Molino Casillo will not only see brand promotion across AC Milan assets but also the opening of a bakery that promotes the values of healthy eating at the San Siro stadium, located inside the Club 1899 hospitality area.
Pasquale Casillo, Chairman and CEO of Casillo Partecipazioni S.p.a., said: “The partnership with AC Milan will allow us to promote our new way of conceiving the flour milling market. Flours and semolinas are for us the roots of theMediterranean diet, which is also culinary culture when based on the quality and healthiness of raw materials. For us,flours, like sports, have a specific function: to be pillars of people’s and the planet’s well-being.”
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