April 13 – The Canadian Premier League (CPL) has unveiled online gaming company tonybet as its Official Sports Betting and Online Casino Partner in a multi-year deal.
Tonybet becomes the presenting partner of the CPL’s Predictor contest and the League’s Centre Circle app – an interactive digital gaming experience that allows fans to predict outcomes over the course of the season.
“We are delighted to get behind the CPL and to take our brand to a growing and passionate fan base,” said Alex Haig, Country Manager Canada, tonybet. “With the CPL being one of the fastest growing leagues in Canada tonybet is excited to build and enhance the fan experience.”
Tonybet also becomes the presenting partner of the CPL’s Match of the Week broadcast on OneSoccer.
No value was given for the deal.
Mark Noonan, Commissioner, Canadian Premier League, and CEO, Canadian Soccer Business said: “We look forward to working with tonybet on experiences that engage our fans and enhance what it means to be a supporter of the CPL and Canadian soccer in general.”
The 28-game season kicks off this weekend with Atletico Ottawa at home to HFX Wanderers from Halifax, and Forge at home in Hamilton against Cavalry from Ottawa.
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