May 18 – FIFA has renewed its long-standing sponsorship with McDonald’s that will now run through the Women’s World Cup 2023 and FIFA World Cup 2026.
McDonald’s sponsorship rights package will include access to pitchside LED branding and the exclusive naming rights to the Fair Play Trophy, presented to the team with the best fair play record during FIFA competitions. McDonald’s will also have access to tickets and hospitality opportunities.
The global fast food giant has sponsored FIFA tournaments since 1994, and with the renewal will be designated the ‘Official Restaurant Sponsor of the FIFA Women’s World Cup 2023’ and for 2026.
The renewal was announced during the Dublin stop of the FIFA Women’s World Cup 2023 Trophy Tour, the 26th country to be visited by the trophy.
“McDonald’s believes in the power of football to uplift and connect communities,” said Morgan Flatley, Executive Vice President, Global Chief Marketing Officer and New Business Ventures, McDonald’s Corporation.
“This continued longstanding collaboration with FIFA, as well as our role and commitment as a recently announced Engaged Organisation with the Centre for Sport and Human Rights (CSHR), offers McDonald’s a unique opportunity to bring people together and to promote our values beyond borders with communities worldwide. The magic of our business is our global iconicity paired with local fandom, and there are no bigger global moments to celebrate with our fans around the world than these two tournaments.”
No value was given for the sponsorship renewal.
FIFA Chief Business Officer Romy Gai said: “McDonald’s has been a valued partner of FIFA for many years, and we appreciate their continued support for our landmark tournaments. McDonald’s shares our passion for football and our commitment to promoting the sport’s values, and we look forward to working together to make these tournaments unforgettable for fans around the world.”
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