May 26 – FC Barcelona have a new sleeve sponsor. Netherlands-based TP Vision has become a ‘main partner’ of the club in a multi-year deal that begins with Barca’s home game against Mallorca this weekend.
The deal is reportedly a five-year term with a break opportunity built in after three years. Over the five-year term the deal would be worth about €50 milliom
TP Vision designs, builds and sells electronic consumer products, including products for Philips. The Ambilight TV brand will appear on the sleeve of Barca’s men’s and women’s first team shirts.
The company becomes one of Barca’s three main partners.
FC Barcelona’s Juli Guiu, Vice President Marketing said: “This agreement is another successful example of this because we are partnering with a world-leading company in the field of electronics and audiovisual technology. A giant step in FC Barcelona’s commercial strategy in association with a multinational that, thanks to its Ambilight TV innovation, has turned the match experience into a captivating and extremely satisfying journey for millions of fans who follow football from their homes.”
Ambilight TV will have promotion within the stadium while players will be used for product endorsements. TP Vision will be TV & Display provider for the audiovisual infrastructure within the new Spotify Camp Nou.
Philips Ambilight TV’s USP is it features rows of integrated coloured LEDs in strips along the rear edges of the set that project an ever-changing halo of light – precisely matching the on-screen image – on to to the wall behind, giving the impression of a larger, better TV image that extends beyond the physical boundaries of the set.
Kostas Vouzas, CEO, TP Vision (Philips TV & Sound Europe & Americas) said: “This new partnership is a natural fit as both our organizations seek to extend our offering far beyond the ordinary, each treating our fans to a unique experience, live and at home.”
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