June 8 – Premier League Wolverhampton Wanderers have extended their main shirt sponsorship with global fintech company AstroPay for another season.
The sponsorship was first signed in 2021 and has seen a number of activations including the launch of the AstroPay Wolves debit card, which offers benefits including cashback on purchases in the Wolves Official Store and on Wolves membership.
Users collect AstroCoins (points) every time the card is used, and can redeem them for prizes, including opportunities to participate in draws for Wolves general admission and hospitality tickets, signed merchandise, training ground tours, and the chance to play at Molineux.
Next season’s deal will AstroPay continue to feature on the front of all Wolves shirts, including the men’s and women’s first teams, and under-23s, as well as the full range of replica kits.
Russell Jones, Wolves’ general manager for marketing and commercial growth, said: “We’ve forged a strong relationship with the AstroPay team over the last two years and we believe that there is much more still to come from this partnership. We are always looking at ways to give back to our fans, and we will continue to work with AstroPay on providing exciting opportunities, prizes, and experiences to our dedicated and loyal fanbase next season.
“The introduction of new and unique AstroPay products created specifically for Wolves has allowed our fans to benefit from special offers and savings, and we are already discussing some interesting new products and services that AstroPay will look to introduce for next season.”
No value was given for the deal.
Carolina Gama, AstroPay VP of Marketing, said: “Our enduring partnership with this club has solidified us as an integral part of the Wolves family. With an impressive track record of 13 major trophies, this collaboration aligns perfectly with our growth strategy, particularly in expanding our presence in the European market.”
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