June 29 – Financial services business Netspend has agreed a ‘multi-year’ sponsorship of the new Leagues Cup competition that kicks off July 21 and runs through to August 19.
An official Concacaf competition, the Leagues Cup sees all 47 MLS and LigaMX clubs suspend their current league seasons to play each other. Lionel Messi is expected to make his InterMiami debut in the Leagues Cup on July 21. All games will played at MLS stadia.
Netspend will be designated as the official Debit, Prepaid Cards and Remittance Partner of Leagues Cup. Netspend said it run a series of activations “to illustrate its commitment to providing new levels of financial access and empowerment to a growing population of young, digitally-savvy North American soccer fans and consumers”.
The Coors Brewing Company and its Coors Light brand are the Leagues Cup presenting partner.
“Both Leagues Cup and Netspend are starting new chapters to stay ahead of the changing state of play in the global game of soccer and in financial services, so it’s a fitting and timely partnership,” said Bertrand Sosa, Netspend’s co-founder and president. “It’s a great opportunity to connect with lifelong MLS and LIGA MX fans who are looking for more relevant payment products that fit their lifestyle and cultural needs on both sides of the border.”
Designated as the official Debit, Prepaid Cards and Remittance Partner of Leagues Cup, Netspend will market its financial products and services through an experiential marketing campaign during Leagues Cup games including creating unique gametime experiences, on-site activations, players meet-and-greets, premium seating, and sweepstakes.
No value has been given for the sponsorship.
Carter Ladd, EVP of Soccer United Marketing (SUM) who handle the sponsorship sales, said: “We are thrilled to partner with a company like Netspend that shares our commitment to being a strong positive force for change in our communities and to serve as the official Debit, Prepaid Cards and Remittance multi-year partner of this highly anticipated tournament.”
Contact the writer of this story at moc.l1714380746labto1714380746ofdlr1714380746owedi1714380746sni@n1714380746osloh1714380746cin.l1714380746uap1714380746