Betway scores Premier League treble with Arsenal deal

September 4 – Online betting company Betway has agreed a multi-year sponsorship of Arsenal’s Men’s team, becoming the club’s official global betting partner of Arsenal’s Men’s team. 

Signed on September 1, the deal will see the Gunners join West Ham and Brighton in the betting company’s Premier League sponsorship portfolio.

Unlike their London neighbours West Ham, the Betway branding will not feature anywhere on the Arsenal kit during the 2023/24 season.

Betway’s branding will feature on LED boards at the Emirates Stadium in all domestic matches in the Premier League, FA Cup and Carabao Cup, as well as via a package of digital real estate across Arsenal platforms.

Anthony Werkman, CEO of Betway Group, said: “Having built one of the most exciting and enviable global sport sponsorship portfolios of any industry, I am absolutely thrilled to announce our new partnership as Official Global Betting Partner of English Premier League side, Arsenal.

“We’re excited to work together to deliver great content and experiences for Arsenal’s huge global supporter base and Betway will also be working with the club to ensure the partnership follows industry marketing protocols and important responsible gambling practices.

“We have strong connections to North London with an office based there, so it will be great to see the Betway brand around the Emirates Stadium.”

Arsenal continue to feed their Premier League title ambitions with their next match not being until after the international break when they face Everton. The Gunners secured a last-minute victory over Manchester United at the weekend that saw £105 million signing Declan Rice notch the winner in front of a sell-out Emirates crowd before Gabriel Jesus scored a third deep into added time.

Juliet Slot, chief commercial officer at Arsenal, said: “We are pleased to announce Betway as our Official Global Betting Partner. It is the latest of a number of global brands to join our family of partners in recent weeks, a further sign of our commercial strength as a club. We are excited to work with Betway to bring more experiences for our supporters across the world and promote the importance of responsible gambling.”

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