October 4 – Pepsi MAX and EAFC have partnered in a deal that will see EAFC 24 players have the chance to win exclusive in-game items via codes found on Pepsi MAX products.
The FIFA game, released last Friday, is the first of EA’s football gaming series to run without the ‘FIFA’ title branding.
Vinicius Junior, Leah Williamson and newly-announced Heung-min Son form the Pepsi ambassador roster that will feature on the collaboration with images on bottles and cans.
EAFC24 game players will be gifted an array of potential in-game rewards, including player packs or vanity items such as kits, TIFOs and other stadium customisation options to take their club to the next level.
The new campaign runs parallel with a newly-released short film produced by Pepsi MAX starring Real Madrid and Brazil winger Vinicius Junior, which depicts the player kicking a ball against a vending machine, releasing Pepsi x EAFC collaboration bottles that he later uses to benefit his in-game experience.
Gustavo Reyna, Pepsi’s Senior Director of Global Marketing, said: “Teaming up with a revolutionary entertainment brand like EA SPORTS FC is a huge source of pride for Pepsi. Working with the biggest football stars and best gaming creators, we’ve used our history and expertise in sports-entertainment to co-create a fan-first campaign deserving of the epic new EA SPORTS FC™ 24 game. We’re excited to offer fans the Pepsi rewards. This is just the beginning of our journey in shaping the future of football fandom with EA SPORTS FC; there’s so much more to come over the duration of this partnership. Stay tuned!”
The promotion is only available on Playstation 5, Playstation 4, Xbox series X|S and Xbox One. The offer is not available on Nintendo Switch, with no plans to include the console.
David Jackson, Vice President of Brand at EA SPORTS FC, added: As we kick off a new era of The World’s Game with the launch of EA SPORTS FC™ 24, we’re thrilled to team up with Pepsi to provide fans with Ultimate Team rewards that will enhance their in-game experience even further. With our shared goal of driving fan-focused football and interactive experiences, this is just the start to a unique and engaging collaboration.”
Contact the writer of this story, Harry Ewing, at moc.l1714164543labto1714164543ofdlr1714164543owedi1714164543sni@g1714164543niwe.1714164543yrrah1714164543