January 10 – The Confederation of African Football (CAF) has unveiled Unilever personal care brands, including Rexona, Dove and Axe, as the latest Official Sponsors of its two forthcoming continental championships: the Africa Cup of Nations Côte d’Ivoire 2023 (which kicks off Saturday) and Women’s Africa Cup of Nations Morocco 2024.
The sponsorship will be activated between Unilever International, Unilever’s Global Business Unit, and Unilever’s Personal Care Business Group. In addition the agreement involves joint initiatives between Unilever and CAF across the African continent.
Unilever, one of the world’s biggest brand advertisers, has been expanding its football sponsorship portfolio, which includes agreements with UEFA, FIFA, and recent ventures into club football, notably the ‘Dirt is Good’ campaign partnership with Arsenal FC last year.
CAF President Patrice Motsepe said: “Our partnership with Unilever and our sponsors are contributing to CAF achieving its objective of making CAF Competitions and African Football globally competitive and appealing to football fans and broadcasting viewers in Africa and worldwide.
“We are pleased to welcome Unilever as the latest Official Sponsor of the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 and the TotalEnergies Women’s Africa Cup of Nations Morocco 2024. We are also delighted with the numerous sponsors that we have been announcing over the past year and are excited about the new sponsors who continuously approach us with the intention of partnering with CAF.”
The TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 which will kick off on January 13, is expected to be watched by over 800 million people Worldwide.
CEO of Unilever International Assem Puri said: “We are thrilled to partner with the Confédération Africaine de Football (CAF) and engage a large audience through our Personal Care brands. Through this partnership, we are also excited to connect with the future generation of football athletes across the African continent and help them grow.”
Contact the writer of this story, Harry Ewing, at moc.l1714381120labto1714381120ofdlr1714381120owedi1714381120sni@g1714381120niwe.1714381120yrrah1714381120