January 31 – Football Australia (FA) has agreed a sponsorship with Nestlé Dairy brand Milo who become an Official Partner of MiniRoos, Australia’s junior football grassroots programme.
Australian junior football is going through a growth spurt. In 2023, almost 240,000 children participated in MiniRoos, while overall participation in football for 2023 grew by 12% to 1,715,441 participants, with an 8% increase in outdoor football registrations from the previous year.
The MiniRoos programme is designed to be “fun, inclusive, and family-focused” and is aimed at boys and girls of all abilities aged 4 – 12.
“This exciting new partnership brings together two of Australia’s most-loved brands in Milo and MiniRoos to deliver the number one junior sporting program in the country… Together with Milo, we will provide a greater opportunity for more girls and boys to participate in football by delivering a positive playing environment for children,” said FA CEO James Johnson.
Sponsorship activation will see engage with participants across Football Australia’s Kick-Off, Club, and Sporting Schools programmes.
The Milo brand will feature on MiniRoos participants and coaching workforce kit, while there will be sampling opportunities including at Football Australia events, integration into MiniRoos education resources, plus content across Football Australia digital channels.
Nestlé Dairy Business Manager Rebecca Dobbins said, “Milo promotes the idea that the values learned through sports can be applied to life, so we are thrilled to provide access to sports activities through our partnership with Football Australia and MiniRoos.
“It’s the perfect timing, as the sport grows, to help support the momentum of grassroots activities – something that’s been close to the heart of the Milo brand for many decades.”
No value or term was given for the sponsorship.
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