February 23 – With the W Gold Cup closing out the first round of group games, Concacaf has announced another sponsor partner with Hilton becoming the confederation’s Official Hotel Partner for the 2024 Champions Cup and the 2024 W Gold Cup.
“Hilton’s exceptional hospitality will ensure our supporters enjoy unforgettable moments, whether at the games, through unique Hilton-sponsored activities, or by staying at their properties. This partnership is about crafting memorable experiences and fostering a deeper passion for football across our region,” said Heidi Pellerano, chief commercial officer, Concacaf.
The Concacaf Champions Cup takes over from the Concacaf Champions League and is the qualifier for the expanded FIFA Club World Cup in 2025 in the US. This tournament features a direct elimination format across five rounds: Round One, Round of 16, Quarterfinals, Semifinals, and a single-leg Final.
The inaugural Concacaf W Gold Cup completes its 12-team group stage February 28, progressing to a three-round Knockout Stage with the Final on Sunday, March 10, at Snapdragon Stadium in San Diego, California.
Hilton will offer fans unmatched hospitality and best-in-class benefits for people booking around the matches, including Hilton-sponsored watch parties, the Hilton Fan Zone at Concacaf matches and exclusive Hilton Honors Experiences.
“As we embark on this exciting partnership with Concacaf, we look forward to welcoming football fans to Hilton properties across the Americas region, including the Caribbean and Latin America,” said Gino Abbate, vice president, Americas Marketing, Hilton.
“We recognize football is not just a sport but an integral part of the region’s cultural fabric, and aim to create authentic experiences that resonate deeply with fans. From world-class food and beverage programs to unrivaled accommodations that prioritize wellness, Hilton is rooted in elevating the stay experience for guests all around the world.”
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