January 8 – Bayern Munich have added a new category to their commercial portfolio, confirming a multi-year partnership with ERL Immobiliengruppe that names the Bavarian property company as the club’s first Official Real Estate Partner.
While real estate is a familiar space for football sponsorship in some markets, this is a notable addition for Bayern, whose partnership roster has traditionally skewed toward global consumer brands and industrial multinationals.
ERL, by contrast, is a regional heavyweight with a predominantly southern German footprint, underlining Bayern’s continued willingness to blend international reach with locally rooted partners.
While no specific projects have been announced, real estate partnerships can open doors to collaboration beyond traditional sponsorship assets, particularly in hospitality, premium experiences and future development work.
Alignment with Germany’s most decorated club offers ERL national and international visibility that extends well beyond its core regional market. The partnership is also emblematic of Bayern’s broader commercial strategy: pairing global scale with partners that carry long-term stability, family ownership and industrial depth.
Jan-Christian Dreesen, CEO of FC Bayern: “In ERL Immobiliengruppe, we have gained a long-established company as a partner for our club which, like FC Bayern, values consistency, vision and reliability. This is a partner you can build on – literally. We look forward to working together in the future.
Alois Erl, managing director of ERL Immobiliengruppe: “FC Bayern stand for long-term success, professionalism and clear values. This exact approach has also shaped ERL since its formation in 1979.”
“The partnership with FC Bayern marks a new chapter in our company’s history,” added ERL directors Markus and Michael Erl.
Contact the writer of this story, Harry Ewing, at [email protected]