January 13 – As Seattle counts down to the 2026 World Cup, the city is bucking a growing trend in the USA.
While President Donald trump has waged war on Diversity, Equity and Inclusion (DEI) schemes since he returned to the White House, the host city for the United States Men’s National Team’s match against Australia is pushing back.
With the US government rolling back protections for LGBTQ+ communities in several states, the SeattleFWC26 has announced a partnership with the Greater Seattle Business Association (GSBA), Washington’s LGBTQ+ and allied chamber of commerce, to launch a statewide Inclusion Training Initiative aimed at businesses, non-profits, and community organisations.
The initiative has been shaped by community input and guidance from the Pride + Match Impact Council. Four expert-led workshops will focus on allyship, gender inclusion, pronouns, and privilege. Two sessions will be held in person at GSBA’s Capitol Hill office, with two more delivered virtually to reach organisations across the state.
Like all cities welcoming the World Cup this summer, legacy matters, and Seattle is determined to leave a mark. Fans, players, media, volunteers, and workers from around the world will visit the Emerald City, all expect a warm welcome regardless of their particular orientation.
For local employers, the benefits are obvious. Inclusive workplaces tend to be better workplaces, driving repeat business, stronger loyalty, and a reputation that lasts longer than a month-long tournament.
In 2026, the World Cup will arrive, whether FIFA is ready or not. Seattle is making sure its house is already in order.