November 14 – Scottish football’s three senior bodies have come together for a rare joint commercial move, signing a seven-figure technology partnership with UK-based software firm HALO – the first time the SFA, SPFL and SWPL have united under a single sponsorship agreement.
The three-year deal, arranged by Scottish Football Marketing, marks an important moment of alignment across the men’s, women’s and national-team structures.
Beyond the obvious financial boost, the partnership is designed to modernise how the organisations handle data and internal operations, with HALO set to provide its IT service-management tools across all three bodies.
Scottish Football Marketing is a joint venture between the SPFL, The Scottish FA and the Scottish Women’s Premier League, established to act as a central resource for Scottish football marketing inventory.
HALO’s branding will appear on Scotland National Team training-kit sleeves and across SPFL and SWPL matches, including the Premier Sports Cup and the SWPL’s Sky Sports Cup. Much of the activation will focus on enhanced match insights and live statistics — an area that continues to grow in value for broadcasters, clubs and fans.
Brendan Napier, commercial director of Scottish Football Marketing, said: “This first of its kind deal is hugely exciting for Scottish football and launching it with such an established business like HALO adds even more potential to this partnership… We are looking forward to seeing the impact they will have on our ways of working and can’t wait to see their brand proudly displayed on our Scotland National Teams’ training sleeves.”
Paul Hamilton, HALO do-founder and chief executive officer, said: “I’ve followed Scotland home and away since I was a kid, living every high and low with the team. To now be in a position where we can work with the SPFL, SWPL and the National Team is honestly beyond my wildest dreams. It’s a privilege and a responsibility we take seriously, to help Scottish football flourish for years to come.”
Contact the writer of this story, Harry Ewing, at [email protected]