December 2 – German toy brand Playmobil has become an official licensee of the Bundesliga. The deal will Bundesliga player likenesses released as Playmobil figures starting with the 2026-27 season.
From September 2026, 198 officially licensed characters will be available. An initial set of figures featuring Harry Kane, Mario Götze, Angelo Stiller, Julian Brandt, Luka Vušković and Saïd El Mala, will be launched in March 2026.
“The special football culture of the Bundesliga thrives on passion, pride, and unity – and now this excitement is something fans can actually play with,” said Peer Naubert, chief executive of Bundesliga International.
“Alongside Playmobil, we’re bringing the stadium into the living rooms of millions of fans of all ages – a piece of football to collect, experience, and share.”
The first season of the deal will see 11 players from each of the Bundesliga’s 18 clubs created as Playmobil figures.
The partnership with the DFL is the largest licensing deal in the toy maker’s history and its biggest in football.
Playmobil board member Bahri Kurter added: “Sport, and especially football, connects generations and brings people together. The Bundesliga in particular has an extremely strong appeal in Germany.
“For Playmobil, entering the world of football is an important building block in our strategic development: This step creates additional relevance, brings us closer to new target groups, and leads the brand into an environment that excites millions.”
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