December 4 – LEGO Group are building a new licensing partnership with FIFA with a series of LEGO Editions based around the World Cup and starting with the World Cup trophy made entirely of LEGO bricks.
Built in 1:1 scale, the real trophy is 14½ inches and weighs 13½ lbs. The Lego replica is is constructed from 2,842 LEGO elements, including the highest number of gold-coloured bricks ever used in a single LEGO set.
Unfortunately it won’t be here for Christmas (was hoping the kids might buy me one) but can be pre-ordered for March at a cost of $199.
The set features a printed plaque underneath the base listing all the teams to have lifted the current trophy, introduced in 1974 after Brazil won their third World Cup and took the Jules Rimet home for keeps. There is also a hidden scene in the trophy that can be accessed via a pullable slip in the upper globe section. Inside this is the World Cup 2026 logo and an exclusive branded mini-figure holding a mini-World Cup Trophy toy.
Romy Gai, FIFA’s chief business officer, said: “It is the first time that FIFA and the LEGO Group have teamed up on such a project, and with the biggest, best and most inclusive FIFA World Cup fast approaching, we hope that fans take this opportunity to embrace the spirit of the global game’s greatest event and bring a little piece of the party into their homes to keep forever.”
LEGO has previously released models of iconic football stadiums including Manchester United’s Old Trafford and Real Madrid’s Bernabeu. The World Cup Trophy edition is described as the beginning of the LEGO collaboration which implies there will be more FIFA branded LEGO editions to come.
Julia Goldin, the chief product & marketing officer at the LEGO Group, said: “The LEGO brand has always celebrated the power of creativity, inspiring people of all ages to connect through the joy of building and play. Collaborating with FIFA for the FIFA World Cup 2026 represents an incredible opportunity to honour the world’s most iconic tournament and the global passion it ignites… This marks just the beginning of our collaboration, and we’re thrilled to unite families and fans around the world in celebrating football, the imagination and one of the sport’s most legendary symbols in a whole new way.”
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