Brentford sell sleeve patch to SafetyCulture; shirt front and stadium naming deals in works
July 16 – Premier League newcomers Brentford have announced SafetyCultureas the club’s first sleeve sponsor in an initial two-season deal.
Author: Paul Nicholson
Crypto-based Socios.com takes naming rights to Argentina’s top flight Torneo
July 16 – The Argentina Football Association (AFA) have sold the naming rights to their top tier league to their crypto fan token partner Socios.com. The one-year deal will see the league renamed the Torneo Socios.com.
Gambling blocking software group Gamban joins SIGA
July 16 – Gambling blocking software business Gamban has become a member of sports integrity group SIGA (Sport Integrity Global Alliance).
Lenovo take back of Inter shirt
July 16 – Inter Milan’s technology partner Lenovo has expanded its relationship with the club to become its back-of-shirt sponsor in a reported #3 million a year deal.
US dismantle Martinique with six goal blitz
Group B: Martinique 1 USA 6
July 15 – The USA cruised past Martinique to take maximum points into their final group decider with Canada. Both teams are unbeaten though Canada top the group on goal difference.
Canada show covid-hit Haiti no mercy in Kansas to top group
Group B: Canada 4 Haiti 1
July 15 – Canada secured their place at the top of Group B and progression to the knockout rounds with what was, in the end, an emphatic 4-1 win over a Covid-depleted Haiti.
Kansas City sell out for USA vs Canada group decider
July 15 – The Group B decider July 18 between the USA and Canada in Kansas City at Children’s Mercy Park is sold out.
Messi agrees 50% pay cut to end career at Barca
July 15 – After all manner of speculation stretching back several weeks, Lionel Messi is set to stay at Barcelona until 2026, effectively the end of his career, despite taking a 50% wage cut according to Spanish reports.
LaLiga brands Spanish FA boss Rubiales’ latest power play as ‘irresponsible’
July 13 – LaLiga has told the Spanish FA (RFEF) and its president Luis Rubiales that under no circumstances will it be changing the format of its competitions which are working successfully, growing commercially and are sustainably supporting a football industry in Spain.
SuperSport returns to African football with money for Champions League final rights
July 15 – African football fans will have the chance to watch the continent’s Champions League final between South Africa’s Kaizer Chiefs and Egypt’s Al Ahly after SuperSport secured the rights for the showpiece match.
Brych blows final whistle on international refereeing
July 15 – Leading German referee Felix Brych has retired from the international game and won’t officiate at the World Cup in Qatar, he announced.
Astropay return to Burnley with sleeve patch in one season-deal
July 15 – Astropay has taken over the sleeve sponsorship of Premier League Burnley’s shirt for the 2021/2022 season, and becoming the clubs Official Payment Solutions Partner.
Runes Mori brace sets up winner-takes-all group finale with El Salvador
Group A: Mexico 3 Guatemala 0
By Jhannet Sanchez at the Cotton Bowl, Dallas
July 15 – A heavy rain was an unexpected surprise for the many fans waiting outside the Cotton Bowl Stadium in Dallas, Texas. The match between Mexico and Guatemala was delayed 30 minutes, but didn’t dampen the fans’ enthusiasm.
Grifols becomes signs 4-year sponsorship with UEFA Women’s Football
July 15 – UEFA Women’s Football has added medicines producer Grifols as its exclusive healthcare company partner in a four-year deal.
El Salvador secure place in knockout rounds as Trinidad and Tobago run out of luck, and gas
Group A: El Salvador 2 Trinidad and Tobago 2
July 15 – El Salvador guaranteed their qualification for the knock out rounds of the Gold Cup with a 2-0 win over Trinidad and Tobago in Frisco, Texas. It left Mexcio needing a win in the later game against in Guatemala in Dallas to keep them in the running to top the group.