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Football Marketing

Azzurri turn green to mark football renaissance 

By David Owen

October 8 – As we used to say in the TV era, “Do not adjust your set”: Italy really will be wearing green when they take on Greece in a European championship qualifier in Rome on Saturday night.

Read more …

Football Marketing

Man City blends sponsorship with retail product in Vejo deal 

October 8 – Manchester City has announced health and wellness brand Vejo as the club’s Official Smart Blending Device Partner in a deal that will see co-branded retail product.

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Football Marketing

Serie A focusses on US as it seeks to boost its media footprint

October 7 – Italy’s Serie A has followed the lead of its Big 5 European league rivals LaLiga and Bundesliga, and opened an office in the US.

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Broadcast

ESPN beefs up ‘MLS Decision Day’ coverage with all 12 end-of-season matches live

October 5 – US broadcast giant ESPN are set to carry a record amount of coverage this weekend for the final round of the regular MLS season.

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Football Marketing

Match to deliver Euro2020 hospitality sales for UEFA

October 2 – UEFA and MATCH Hospitality have teamed up for the exclusive sales of Euro 2020 hospitality tickets and packages. The agreement covers Spain, Portugal, Russia, South Africa, Mexico, Peru and Colombia.  

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Broadcast

Bundesliga lands ESPN broadcast deal for US

October 1 – Germany’s Bundesliga, which has been targeting commercial expansion in the US market, has secured a six-year broadcast deal with subscription streaming service ESPN+.

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Africa

Lagardere’s CAF contract under threat as FIFA-led admin makes new commercial play

Exclusive by Osasu Obayiuwana

September 30 – The 12-year billion-dollar contract between Lagardere Sport (LS) and the Confederation of African Football (CAF) is at risk of being a casualty of the ongoing CAF governance reforms being spearheaded by FIFA.

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Football Marketing

CFG grows its Man City deal with EA Sports to cover all its clubs worldwide

September 26 – Manchester City owners City Football Group has beefed up its club partnership with video game maker EA Sports, tuning it into a global deal across all seven of its owned clubs.

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Football Marketing

TEAM launch sponsorship sales for 2021-24 UEFA club competitions

September 26 – The sales processes for UEFA’s club competitions for the 2021-24 commercial cycle has been launched following approval of  the sponsorship ‘concepts’ by UEFA’s executive committee.

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Digital platforms

Bundesliga and Vodafone trial 5G mobile app at Wolfsburg

September 25 – Germany’s Bundesliga has tested the first applications of its 5G mobile stadia plan with Vodafone at Vfl Wolfsburg’s Volkswagen Arena as part of a live demonstration for their home game against TSG 1899 Hoffenheim.

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Football Marketing

New Balance battle to keep Liverpool kit deal in face of £70m+ Nike offer

September 24 – New Balance are battling to hold on to their kit deal with Liverpool and have filed a High Court to do that, though has said that it hopes a resolution to the dispute can be found outside of court.

Read more …

Football Marketing

Eupen get more Qatari help with airline shirt sponsorship

September 23 – Qatar Airways have expanded their portfolio in football, becoming the shirt sponsor of Belgian club KAS Eupen, despite a $639 million loss in the 2018-19 cycle for the airlines. 

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Football Marketing

Arsenal add Global Kapital Group as financial partner

September 23 – Premier League Arsenal have signed Global Kapital Group as the club’s Official Forex Trading partner.

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Broadcast

TV parity: UK government wants to ‘list’ major women’s events for free broadcast

September 20 – The rapid rise of the women’s game and the profile of the Women’s World Cup has prompted the UK government to call for a number of top tier women’s events to be added to the country’s ‘listed’ sports events that must be broadcast in free-to-air television.

Read more …

Football Marketing

New balls please. Adidas and Molten serve up shiny fresh designs for UEFA club comps

September 20 – On Tuesday the UEFA Champions League kicked off in a fluorescent blaze of orange and yellows with a new adidas ball. Last night it was the turn of Japanese manufacturer Molten to launch its 2019/20 ball into the Europe League competition.

Read more …

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