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Football Marketing

China’s PPTV buys 3-years of broadcast rights to Premier League for $700m

November 18 – Taking advantage of the burgeoning Chinese market, the English Premier League has sold its television rights in the country to streaming service PPTV for a staggering  $700 million (£565 million), according to a number of reports in the UK and Asia.

Read more …

Football Marketing

The cost of corruption: Samsung pulls out of Brazil sponsorship

Brazil eye

By Samindra Kunti

November 18 – The Brazilian FA, the CBF, and Samsung have parted ways. Samsung is the fifth major sponsor the CBF has lost since the FIFA scandal engulfed the world game and shone the spotlight on decades of corruption in Brazilian football.

Read more …

Football Marketing

Barca land record €220m shirt deal with Japan’s Rakuten

November 17 – The rumour was that it would be a Chinese sponsor but in the end it was Japan’s Rakuten that signed up as FC Barcelona’s new main global partner in a four-year €220 million deal that could rise with bonuses.

Read more …

Football Marketing

Clubs trim cost of Premier League ticket prices, finds survey

November 17 – The cost of watching English top-flight football, for years deemed prohibitive for average-earning fans, has fallen in the first season of a record £8 billion global TV rights deal according to a BBC survey.

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Football Marketing

PSG connects with Ericsson to refocus digital strategy and fan experiences

November 17 – Paris St. Germain have signed an official partnership with Swedish telecom Ericsson that will see the company provide the club with a suite of solutions and services that will revamp the digital experience for fans.

Read more …

Football Marketing

France’s e-Ligue 1 signs first TV deal as FIFA 17 gamers ready for season kick-off

November 16 – The French Professional Football League (LFP) sports venture – e-Ligue 1 – has taken a commercial step forward with the signing of its first broadcast deal for its inaugural season with beIN Sports and Webedia.

Read more …

Broadcast

English FA scraps Football League expansion as calendar clash would hit new TV deal

November 16 – The biggest shake-up in the English professional football pyramid since the Premier League was set up in 1992 has been scrapped because of a calendar clash between the various parties running the national game.

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Football Marketing

Twitter stats: big money Man Utd top new followers table for third week running

November 14 – The past week has not been the most productive week for Twitter follower gains in the Premier League with attention focussed on World Cup qualifiers.

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Broadcast

FOX strikes Gold Cup deals for 2017 and 2019 US tournaments

By Paul Nicholson

November 14 – FOX Sport in the US have renewed their Gold Cup TV deal with North, Central American and Caribbean confederation CONCACAF. The new deal secures them the rights to the 2017 and 2019 tournaments.

Read more …

Football Marketing

Stoke City aims to be upwardly mobile with new online store launch

November 14 – Premier League Stoke City, who appointed digital agency Rippleffect to lead their online digital development, have unveiled a new online store focused on wireless mobile devices that now account for more than 50% of the clubs online traffic.

Read more …

Football Marketing

Barca close in on new sponsor deal but keep Qatar Airways in the mix

November 11 – Rumours have intensified that Barcelona are close to announcing a new main sponsor who will replace Qatar Airways on the front of the club’s shirt. The deal is expected to be announced next month, but the identity of the new sponsor is still a secret.

Read more …

Football Marketing

Italian federation gets on board with train operator Trenitalia

November 12 – The Italian Football Federation (FIGC) has partnered with the country’s leading train operator Trenitalia in an official sponsorship that will see the train operator transport all national teams to home matches.

Read more …

Football Marketing

Twitter ranking: Chelsea pick up pace as Man Utd edge Arsenal to top table

November 10 – There were less tweets this week across the Premier League clubs – down from 4,914 to 4775. But there were more new followers across the league, up to 215,00 from 202,766 last week.

Read more …

Football Marketing

Man City cash-in with iTrader financial platform deal

November 9 – Manchester City has added financial trading platform iTrader.com as a sponsor partner for Europe, the Middle East and Africa in what the club is calling a multi-year deal.

Read more …

Football Marketing

Spurs extend China activity with Jaguar and Soong Ching Ling Foundation

November 9 – Premier League Tottenham Hotspur have expanded their charitable activity in China with Jaguar Land Rover China with the addition of a hook-up with the China Soong Ching Ling Foundation. The new partnership is seeking to strengthen ties between British and Chinese children through a shared passion for football.

Read more …

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