Betano supports Argentina launch with league naming rights
May 15 – Kaizen Gaming brand Betano has become the title sponsor and exclusive betting partner of the Argentina Football Association’s (AFA) Liga Profesional de Fútbol.
Football Marketing
Betfair expands into Brazilian market with record Vasco da Gama shirt deal
May 14 – Brazilian club Vasco da Gama has signed a new main sponsorship with Flutter Entertainment online betting brand Betfair.
Football fans are 11% more loyal to brands than non-football fans, finds SAP Emarsys research
May 14 – Football fans are the most loyal consumers a brand can have, according to research by data marketing specialists SAP Emarsys.
GolTV put under pressure to pay rights fees in Ecuador as players go unpaid
May 13 – GolTV, the pay-television broadcaster that holds domestic rights to Ecuador’s top-tier Serie A, faces losing its lucrative contract as a 15-day countdown begins for them to pay clubs outstanding rights fees.
William Hill set to put its money on SPFL title sponsorship
May 10 – The Scottish Professional Football League (SPFL) is near to closing a new title sponsorship with bookmakers William Hill once online car retailer cinch’s contract runs out at the end of this season.
Vfb Stuttgart to carry Bundesliga banner for pre-season Japan Tour series
May 9 – VfB Stuttgart will play their pre-season in Japan as the latest German club to take part in the Bundesliga Japan Tour series jointly organised between the DFL Deutsche Fußball Liga and SKY PerfecTV! – the broadcast partner of the Bundesliga in Japan.
Premier League swaps Panini for Fanatics for 2025/26 season
May 9 – Fanatics Collectibles will take over from Panini as the Premier League’s exclusive provider of trading cards, trading card games and stickers from June 2025.
Inter Miami add VISA to sponsorship roster in worldwide deal
May 9 – With Lionel Messi back on the pitch and Inter Miami sitting top of the MLS and hammering in goals at more than double the rate of their nearest rival, the club have upgraded their sponsorship roster with a blue chip marketing partner.
Nunez throws his Liverpool social media pictures out the pram after fan criticism
May 8 – Striker Darwin Nunez has responded to his online critics by deleting all Instagram evidence of his Liverpool career, thrusting his future into doubt as the transfer window looms.
AC Milan commit to Telegram platform with TG.Casino deal in Europe
May 7 – AC Milan have unveiled online casino platform TG.Casino as the club’s Official Regional iGaming Partner in Europe.
French federation extends Nike kit deal for further 8 seasons
May 3 – The French Football Federation (FFF) has now announced that Nike will be its official equipment supplier for the period of the 2026/2027 to 2033/34 seasons as part of a mammoth contract extension, growing the partnership to 23 years in total with the possibility of extending further in the future.
AI start-up looks to revolutionise talent identification and the scouting business
May 3 – The rapidly-growing artificial intelligence industry is making its mark on the scouting and recruitment of the next generation of young footballers. British startup ai.io is emerging as one of the leaders in a sector that it hopes will revolutionise talent identification.
Grealish joins Pepsi’s global ambassador roster
May 3 – From Pep to Pepsi: Pepsi Max has unveiled Jack Grealish as its latest global brand ambassador.
QPR agree shirt sponsorship with online bookie CopyBet
May 3 – English Championship club QPR has agreed a shirt sponsorship with on-line bookmaker CopyBet who also become the club’s official betting partner.
MLS goes on the road with Discount Tire deal
May 2 – US tyre and wheels retailer Discount Tire has become a sponsor of the MLS in a multi-year agreement.