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Football Marketing

Macedonian FA drafts Komercijalna Banka for further 3 years

June 13 – The Macedonian Football Federation has signed a new three-year sponsorship deal with Komercijalna Banka.

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Digital platforms

Romanian FA is first to join FIFA Collect’s NFT platform

June 10 – The Romanian Football Federation (FRF) is the first national association to sign a partnership agreement with Modex and FIFA Collect platform.

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Concacaf News

Comical: Canadian Premier League meets Marvel for series of Super Hero days

June 9 – Comic-turned-TV brand Marvel is teaming up with the Canadian Super League (CPL) for a series of Marvel Super Hero Days during the 2024 regular season. 

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Sponsorship

Bookmaker William Hill agrees 5-year title sponsorship of SPFL’s four divisions

June 7 – Bookmaker William Hill will become the title sponsor of all four SPFL (Scottish Professional Football League) divisions from the start of next season in a record-breaking, five-year deal.

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Football Marketing

Botev Plovdiv renew Macron kit deal for Europa League campaign

June 7 – Bulgaria’s Botev Plovdiv has renewed its contract with the Italian sports equipment manufacturer Macron, a partnership that began 2022.

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Broadcast

UEFA launches series of ‘My Game’ short films

June 6 – UEFA has unveiled a new series of short films focused on the technical aspects of the game, allowing fans to delve into the minds of elite-level footballers including Kylian Mbappé, Aitana Bonmatí, Manuel Neuer, Kevin De Bruyne, and Lindsey Horan.

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Football Marketing

Alexandrion Group toasts Romanian football with 3-year sponsorship

June 6 – The Romanian Football Federation (FRF) has signed a partnership agreement with Alexandrion Group, who will become an official partner of the FRF for the next three years.

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Football Marketing

Real Madrid and Barca top ranking of social media followers, Man Utd a distant third

June 5 – Real Madrid top a ranking of club social media followers by the CIES Football Observatory, as data shows the UEFA Champions League winners have gained more than 40 million followers since 2023. 

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Football Marketing

Hummel adds LaLiga’s Celta Vigo to growing club kit roster

June 4 – La Liga’s RC Celta Vigo has signed a five-year deal with Hummel which will see the Danish sports brand become the club’s official kit supplier until 2029, replacing Adidas.

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Football Marketing

TOCA Social to roll out dining and football concept across URW shopping malls in Europe

June 4 – Shopping mall developers Unibail-Rodamco-Westfield (URW) and football training equipment supplier TOCA Football (TOCA) have announced a partnership to open multiple TOCA Social venues throughout Europe. 

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Digital platforms

AS Monaco partner with fast growing e-commerce platform ComAve

June 4 – Ligue1 side AS Monaco has announced a new partnership with e-commerce platform ComAve as the Monegasques look to strengthen fan engagement in the new season.

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Football Marketing

German bookie Tipico agrees two-year sponsorship of DFB Pokal

June 3 – Germany’s leading online bookmaker Tipico has secured a two-year sponsorship as the official partner of the German cup, the DFB Pokal.

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Football Marketing

TCL plugged in for its third Conmebol Copa America sponsorship

May 31 – Chinese consumer electronics company TCL has renewed its sponsorship of the Copa América for the 2024 edition that kicks off June 20 in the US.

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Football Marketing

Locked and loaded: Borussia Dortmund rides storm of protest over Rheinmetall sponsorship

May 30 – On the eve of the Champions League final, Borussia Dortmund have announced a multi-year sponsorship deal with Rheinmetall, Germany’s largest weapons manufacturer. 

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Football Marketing

AS Monaco tune up for European return with renewed Bang & Olufsen deal

May 30 – AS Monaco have extended their partnership with Bang & Olufsen as part of a deal that will see the Danish audio brand retain its status as the club’s upper back of shirt sponsor until 2026.

Read more …

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