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Partnerships

Man City take on Chelsea in battle for Japan’s hearts, minds and money

Yokohama F Marinos

By Paul Nicholson
March 3 – City Football Group (CFG), owners of English Premier League club Manchester City, have taken their next steps in Japan with the opening of a Tokyo office for its City Football Japan subsidiary.

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Archive

Surf’s up: Man City expand into US with youth partnership

Screen Shot 2015-02-26 at 12.57.31

February 26 – English Premier League champions Manchester City have signed a five-year development partnership with the Surf Soccer youth club in San Diego, California.

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Archive

Top Eleven adds Mourinho and revamps graphics for 2015 game launch

Top Eleven

January 28 – Computer game maker Nordeus has released the 2015 version of its Top Eleven football management game for tablets, iOS and android platforms. The new version has a number of upgrades from 2014 and comes with Chelsea manager Jose Mourinho’s marketing endorsement.

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Archive

Marka retail concept feeds on the Champions League experience to the Middle East

UEFA Champions League Experience concept stores

January 28 – UEFA is building its Champions League brand value in the Middle East with the opening of a number of UEFA Champions League Experience concept stores. The first store is scheduled to open in May in the United Arab Emirates in Yas Mall on Yas Island, Abu Dhabi.

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