Surf’s up: Man City expand into US with youth partnership
February 26 – English Premier League champions Manchester City have signed a five-year development partnership with the Surf Soccer youth club in San Diego, California.
Partnerships
Top Eleven adds Mourinho and revamps graphics for 2015 game launch
January 28 – Computer game maker Nordeus has released the 2015 version of its Top Eleven football management game for tablets, iOS and android platforms. The new version has a number of upgrades from 2014 and comes with Chelsea manager Jose Mourinho’s marketing endorsement.
Marka retail concept feeds on the Champions League experience to the Middle East
January 28 – UEFA is building its Champions League brand value in the Middle East with the opening of a number of UEFA Champions League Experience concept stores. The first store is scheduled to open in May in the United Arab Emirates in Yas Mall on Yas Island, Abu Dhabi.