Man Utd push deeper into China with WeChat launch
April 27 – Manchester United has expanded its social media presence in China, launching on WeChat, China’s largest and fastest growing social messaging platform.
Social media
Twitter stats: Man Utd accelerate growth, Man City lose even more ground
By Paul Nicholson
April 9 – The trends of the previous six weeks were followed last week with no change in the Insideworldfootball table of Premier League club Twitter followers. Manchester United again surged forward to continue their standout gains against their rivals as they chase the total number of followers to overtake Arsenal and Chelsea who head them in the overall table.
Twitter ranking: Man Utd on the charge with record gains over Arsenal and Chelsea
By Paul Nicholson
April 2 – In the week to March 27, Manchester United more than doubled their average weekly gain in Twitter followers over closest rivals Arsenal and Chelsea.
Man Utd march on as Twitter gap opens over Liverpool and Man City
By Paul Nicholson
March 23 – Premier League Twitter stats for the week ending Friday March 20 show no change in the top five positions of clubs ranked by new followers. Manchester United continue top the table, 7,000 new followers ahead of Arsenal and Chelsea, with Liverpool fourth and Manchester City trailing in fifith.
Rooney home video proves a 2.34m knock-out on Youtube
By Mark Baber
March 16 – The release of a video clip by The Sun newspaper, showing England and Manchester United captain Wayne Rooney apparently knocked out whilst engaged in a boxing match with former team-mate Phil Bardsley, is largely being treated as a private matter and a hook for various one-liners.
Twitter rankings: Man Utd spank their City neighbours, Chelsea remain chirpy
By Paul Nicholson
March 16 – Manchester United continued their dominance of the Premier League Twitter chart for the fourth consecutive week, putting on more than 44,000 new followers, more than 7,000 more than nearest rivals Chelsea and Arsenal.
Social network Hinch.as debuts as ‘Facebook’ for players and fans
February 26 – A new football on-line social platform is being trumpeted by its founders as a revolutionary way of interaction between fans and players.
Man Utd top weekly Twitter table as they play catch up with Londoners
By Paul Nicholson
February 20 – Manchester United are chasing down London rivals Arsenal and Chelsea in the Insideworldfootball Premier League Twitter rankings chart, topping the table of weekly gains in followers, but still lieing some distance behind in third place in the overall Twitter Followers table.
Juventus fans put their best face forward with 45,000 entering selfie contest
February 19 – Juventus scored another social media success this month with its Social Selfie contest which generated a huge response with more than 15,000 selfies a week being sent into the club from around the world.
Man Utd puts on pokerface and deals in fans for KamaGames launch
February 18 – The first on-line casino game resulting from Manchester United’s new partnership with KamaGames has been unveiled. Launched as a social game, United fans will be able to play poker against other supporters anywhere in the world.
Selfies and new Japanese site drive Juve digital content strategy
January 30 – The general feeling of malaise spreading through Italian football after a poor World Cup and European club failure has not stopped Serie A giant Juventus driving out its successful digital content strategy.