Inside World Football
  • Home
  • Americas
    • News
    • Concacaf
    • Gold Cup 2025
    • Gold Cup 2023
      • News
      • Bracket / Schedule
      • Teams
      • Stadiums
      • Match Reports
      • Match Previews
    • Gold Cup 2021
      • News
      • Bracket / Schedule
      • Teams
      • Venues
      • Match Previews
      • Match Reports
    • Gold Cup 2019
    • Concacaf W Championship 2022
    • W Gold Cup 2024
      • News
      • Match Previews
      • Match Reports
      • Teams
      • Fixtures and results
      • Stadia
    • Nations League 2024
      • News
      • Teams
      • Venues
      • History/Stats
      • Match Previews
      • Fixtures
  • Asia
    • News
    • Competitions
    • Federations
    • Development
    • Asian Cup 2023
      • News
      • Fixture and Results
      • Match Previews
      • Match Reports
      • Stadiums
      • Teams
      • History
    • Asian Cup 2019
  • Europe
    • Euro 2024
    • Euro Nations League
  • FIFA
  • Marketing
    • Broadcast
  • Finance
  • Match-fixing
  • Integrity
  • Performance

Sponsorship

Man Utd oil the sponsor wheels in China as Jose prepares for Pep

Man Utd3

July 20 – Manchester United, in China for pre-season matches against Borussia Dortmund and Manchester City as part of the International Champions Cup, have taken the opportunity to reinforce both their commitment to China and to new sponsor partner Gulf Oil, at an event in Shanghai.

Read more …

Football Marketing

Spurs tread new Korean deal with Kumho Tyre

July 20 – Premier League club Tottenham Hotspur have announced Korean manufacturer Kumho Tyre as the club’s Official Tyre Partner in a two-year sponsorship that starts with the 2016/17 season.

Read more …

Football Marketing

Man Utd in the money with Virgin in UK sponsor deal

July 18 – Premier League Manchester United, about to embark on a money-making tour to China with their big spending manager Jose Mourinho, have announced a partnership with Virgin Money who will become the club’s Official Retail Financial Services Partner in the UK.

Read more …

Football Marketing

La Liga winds up its sponsor sales with Tag Heuer addition

July 15 – Spain’s La Liga has added watchmaker Tag Heuer as the league’s official timekeeping partner. La Liga is the latest premium league property to be added to the firm’s sponsorship roster, having added England’s Premier League in April.

Read more …

Football Marketing

Nike’s Ordem 4 ball is kicked into play for CONCACAF Champions League

July 14 – Nike’s summer of success has continued with the unveiling of its Ordem 4 ball as the Official Match Ball for the 2016/17 Scotiabank CONCACAF Champions League.

Read more …

Euro Championships

Whether France or Portugal lift trophy, Nike win Euro 2016’s Battle of Brands

By David Owen

July 8 – We will have to wait and see whether hosts France or Cristiano Ronaldo’s Portugal lift the European Championship trophy at the Stade de France on Sunday. But we can already say with absolute clarity that the US mark Nike has won Euro 2016’s Battle of the Brands.

Read more …

Football Marketing

Liverpool and BetVictor sign 3-year principal partner deal

July 4 – BetVictor have signed a new three-year deal to become a principal partner of Premier League club Liverpool. No figure was announced for the sponsorship.

Read more …

Football Marketing

BBVA ends naming rights deal as LaLiga focuses on global brand push

By Paul Nicholson

July 1 – Spain’s LaLiga has officially rebranded itself for the 2016/17 season with the ending of the BBVA title sponsorship deal. LaLiga and LaLiga2 are now the official names for the top two tiers of the league.

Read more …

Football Marketing

Icelandic saga and Azzurri give big brands the blues on Euro’s Manic Monday

By David Owen

June 28 – Just when it looked like Euro 2016’s Battle of the Brands was about to come down to a straight shoot-out between Nike and Adidas, along came the tournament’s Manic Monday to make sure that four kit suppliers are still in with a chance of glory at the quarter-final stage.

Read more …

Football Marketing

Puma pounces to seize second spot in Euro 2016 battle of brands

By David Owen

June 19 – Puma were the big winners in the second round of Euro 2016’s battle of brands. Austria’s fortuitous goalless draw with Cristiano Ronaldo’s Portugal in Paris on Saturday night ensured that the cat brand’s five teams all avoided defeat in their respective second matches at the tournament.

Read more …

Football Marketing

Nike take early lead in Euro 2016’s Battle of Brands

By David Owen

June 15 – Portugal’s failure to defeat tiny Iceland in industrial Saint-Etienne on Tuesday night has not prevented its shirt supplier Nike from taking an early lead in Euro 2016’s Battle of the Brands.

Read more …

Football Marketing

Saints sign Virgin Media as club sponsor in 3-year deal

June 9 – Premier League club Southampton may have lost a manager this week, but they have gained a new main club sponsor. TV and broadband provider Virgin Media will take over from consumer electronics firm Veho in a three-year deal.

Read more …

Football Marketing

Turkish Airlines in final approach for Euro 2016 take-off

June 1 – Travellers concerned they are going to miss Euro 2016 action should consider booking with Turkish Airlines who will be streaming matches live on their widebody aircraft – Boeing 777s and Airbus A330s – on all international flights.

Read more …

Sponsorship

Man City uncorks Wolf Blass as regional wine partner

May 31 – Premier League Manchester City have added Australian wine brand Wolf Blass in what is described as a “multi-year marketing partnership”. No figure has been announced for the regional deal.

Read more …

Sponsorship

PSG tread global sponsor path with Multistrada tyre brand

May 23 – Paris Saint-German have signed a three-year global sponsor partnership with Indonesian tyre brand Multistrada.

Read more …

  • Page 89 of 99
  • « First
  • ‹ Previous
  • 85
  • 86
  • 87
  • 88
  • 89 (current)
  • 90
  • 91
  • 92
  • 93
  • Next ›
  • Last »
Follow us:
android-app
ios-app
  • Home
  • Search
  • Sign up for our daily news bulletin

Latest News

  • El Salvador self destruct in Houston as Canada Marsch on
  • Added time drama secures Honduras quarter final slot over battling Curaçao
  • Diaz hat-trick secures Panama progress, sending Jamaica home
  • Los Chapines hold their nerve
  • Atletico Madrid bounced out of FIFA Club World Cup by PSG and Botafogo

Football Asia

FIFA

Football Americas

News from North and Central America and the Caribbean

Columnists

  • Inside Insight
  • Mihir Bose
  • David Owen
  • Lee Wellings
  • John Yan
  • Andrew Warshaw
  • Osasu Obayiuwana
  • Matt Scott
  • Massimo Cecchini
  • Sports Law: Dr Laila Mintas
  • HJC
  • Martin Volkmar

3rd Annual Rexsport IWF Forum

4QuestionsFor4Leaders

4 questions for 4 leaders

Uefa Nations League 2023

Concacaf Nations League 2023

  • About us
  • Contact
  • Privacy
  • Terms & Conditions
  • Acceptable Use Policy