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Sponsorship

Romanian FA toasts return of Bergenbier to sponsor roster

Bergenbier sponsorship

By Jaroslaw Adamowski
February 6 – The Romanian Football Federation (FRF) has unveiled its new sponsorship deal with Bergenbier, the country’s leading beer brand, the FRF said in a statement.

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Archive

Abu Dhabi poised to get its name on Real Madrid’s Bernabéu stadium

Bernabeu Stadium

By Mark Baber
January 29 – The sponsorship by in Real Madrid by Abu Dhabi through the International Petroleum Investment Company (IPIC) will result in the stadium including the words “Abu Dhabi” in its name, according to comments made to the media by IPIC officials in Madrid. The stadium will be named the Abu Dhabi Bernabéu.

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Archive

Castrol, Continental and Johnson & Johnson end World Cup sponsor cycles

world cup sponsors

January 23 – FIFA second-tier sponsors Castrol, Continental and Johnson & Johnson have declined to renew sponsorship contracts for the 2018 World Cup, each was on a one World Cup cycle deal.

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