How to balls up a franchise name launch

October 17 – On Tuesday the NWSL (National Women’s Soccer League) unveiled the latest expansion team in downtown Boston as BOS Nation FC were officially launched.
October 17 – On Tuesday the NWSL (National Women’s Soccer League) unveiled the latest expansion team in downtown Boston as BOS Nation FC were officially launched.
October 18 – Music and football have always been interconnected. Think the Beatles and Liverpool FC and more recently, Oasis and Manchester City. Now British super-group Coldplay and Barcelona FC are getting in tune with each other in time for the El Clasico on October 26.
October 18 – Bulgaria’s Levski Sofia has signed a sleeve sponsorship deal with dairy producer Lacrima, one of the largest Bulgarian companies producing dairy products.
October 17 – Outspoken LaLiga president Javier Tebas has called on Gianni Infantino to call off his pet project, the expanded Club World Cup, arguing that “it is not necessary for the players, nor for the clubs, nor for FIFA, and all it does is cause disorganisation.”
October 17 – The Nigeria national team are back home after being trapped in a Libyan airport for more than 16 hours, their treatment being labelled as being ‘like a hostage situation’.
October 17 – Real Madrid, Barcelona, and Manchester United have emerged as the most globally supported football clubs by fans outside their home nations, according to a new report by sports blockchain company Chiliz.
October 17 – UEFA have fined the Romanian Football Federation €52,500 for racist fan behaviour during the side’s Nations League clash with Lithuania in September.
October 16 – The USA will face Jamaica in the quarter finals of the Concacaf Nations League next month in a match that has the feeling of a must-win for both nations.
October 17 – The gambling industry that has had its hooks into the clubs, players, and fans of the Premier League will have to face a future without their names and logos plastered over the front of jerseys (sleeve partnerships are exempt).
October 17 – For the first time in five years, Mexico have beaten their northern neighbours, USA, and to make it all the sweeter, by the scoreline of ‘Dos a Cero’, 2-0.
October 16 – Brazil’s clubs are proving reluctant to give up their betting sponsors despite the Brazilian Football Confederation (CBF) saying it will enforce a ban on club sponsorship by bookmakers across all levels of Brazilian football who do not hold state betting licenses.
October 17 – Italian Serie A holders Inter Milan have announced the acquisition of a Saudi Arabian Ministry of Investment (MISA) licence, formalising their commitment to a strategic expansion in Saudi Arabia to further extend the club brand presence in the Middle East and grow their fanbase.
October 17 – Turkish international Kerem Akturkoglu (pictured) has used social networks X and Instagram to express his outrage at what is happening in the Gaza Strip and the actions of Israel over the past year.
October 16 – An emergency Premier League meeting scheduled for Thursday to discuss a legal dispute with Manchester City over sponsorship rules has been postponed.
October 16 – FIFA have signed Chinese computer giant Lenovo as a global sponsor for the next two World Cups, the men’s 2026 World Cup and the 2027 Women’s World Cup, both of which will be played in the Americas.