IFA closes with passionate debate on the future for ‘mega events’

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By Paul Nicholson
October 30 – The final session of the International Football Arena (IFA) event in Zurich lived up to expectations, producing a passionate debate across a wide range of issues surrounding the hosting of big events. If the final verdict was that there is still a place for mega events, the conclusion was clearly that more needs to be done in communicating what hosting of the events will entail.

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Act global think local, FIFA rethinks World Cup marketing packages

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By Andrew Warshaw
October 30 – For the first time ever, FIFA plans to offer companies the opportunity to purchase regional sponsorship packages for the World Cup, starting with Russia in 2018 and Qatar four years later. Speaking at a post-LOC 2018 board meeting in Kazan, FIFA’s Marketing Director Thierry Weil confirmed the new commercial structure, highlighting the opportunities and value on offer.

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Platini’s 40-team World Cup plan gets cold shoulder from Russia and FIFA

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By Andrew Warshaw
October 30 – FIFA and Russia’s 2018 World Cup organisers have joined forces to play down Michel Platini’s idea of expanding the World Cup to 40 teams. The UEFA president made the proposal in a newspaper in which he suggested that all but one of the extra teams be drawn from continents other than Europe in an attempt to find a compromise to pacify Continents seeking greater representation.

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