Messi, Pogba, van de Sanden and Sancho fizz for Pepsi activation
February 24 – Pepsi MAX is using its Champions League sponsorship to activate its new football ad campaign ‘Music Keeps Us Fizzing’.
News
Real Madrid caught in alleged tax evasion scheme over on-line commercial rights
February 23 – Real Madrid have become embroiled in a new potential tax evasion scandal following unconfirmed reports that it allegedly tried to keep part of the proceeds from the sale of a commercial rights with the help of two companies, possibly fictitious, based in the tax haven of the Cayman Islands.
Infantino pledges support to rebuild Sudan’s football culture
February 23 – Gianni Infantino’s African roadshow landed in Sudan on Monday, where the FIFA boss pledged more support for the north African country.
Real Madrid close in on securing €150m Qiddiya sponsorship
February 23 – Real Madrid have reportedly held “advanced talks’” with Saudi Arabia’s state-owned Qiddiya over a potential lucrative ten-year €150 million sponsorship deal.
Gravina returned as FIGC boss as Italy plans to host Euro 2020 kick-off, with fans
February 23 – Gabriele Gravina was re-elected as president of the Italian Football Federation (FIGC) on Monday and will now lead the federation until 2024, having amassed 73.45% of the votes.
K League launches dual-language OTT channel with eye on global markets
February 23 – Korea’s K League is launching a dedicated OTT platform for its top two leagues ahead of the start of the 2021 season that kicks off February 27.
Ivory Coast backs Anouma’s bid for CAF presidency with reported €15m
February 22 – Ivorian authorities are stepping up their financial support for Jacques Anouma (pictured) in his bid to become the next Confederation of African Football (CAF) chief by pledging a staggering €15.3 million for his campaign to take over from Ahmad Ahmad, according to local reports.
Infantino keeps up the pace and politics as he criss-crosses Africa
By Samindra Kunti
February 22 – On his pan-African tour, FIFA boss Gianni Infantino, addressing the general assembly of the Council of Southern African Football Associations (COSAFA), in South Africa, called on African teams to step up and leave a mark on the 2026 World Cup, the first global finals to be staged in a 48-team format.
UK government scotches report it has offered to host Euro2020
February 22 – Britain’ health secretary Matt Hancock has shot down a newspaper report which suggested the UK may be ready to host next summer’s delayed Euro 2020.
UEFA lands Qatar Airways as airline sponsor of Euro 2020
February 22 – UEFA has announced that Qatar Airways as the official airline of this summer’s Euro 2020 tournament.
Mali and RB Salzburg pair crash after altitude sickness pills land then with a doping ban
February 22 – Two Mali players with Austrian club Red Bull Salzburg have been handed three-month doping suspensions.
US women have trial date on gender discrimination case pushed back to June
February 22 – The trial date for the gender discrimination lawsuit brought by US women players against the US Soccer Federation has been pushed back from May 5 to June 16.
South Sudan kicks off new women’s league
February 22 – Women’s football in South Sudan took a major step forward this weekend with the inauguration of a new domestic league.
FIFA’s Wenger warns UEFA it could kill its Champions League with new format plans
February 19 – Arsene Wenger, FIFA’s Chief of Global Development since the end of 2019, has hit out at proposals to overhaul the Champions League, warning that fans will be turned off if the competition is watered down.
European Leagues’ Olsson warns new CL format could ‘cannibalise’ domestic TV deals
February 19 – The president of the European Leagues Lars-Christer Olsson (pictured) has sounded a warning about the proposed Swiss model for the Champions League, saying extra European fixtures will ‘cannibalise’ domestic TV rights across the continent.