August 13 – Manchester City has launched ‘StickerBook Challenge’, a brand-new gaming experience on Roblox in an effort to help younger fans connect with the club on one of the world’s most popular digital platforms for under-18s.
August 12 – Dubai’s Burj Khalifa, the world’s tallest building, was the subject of a unique marketing push from Liverpool FC on Saturday night.
August 12 – Despite losing the FA Community Shield to Crystal Palace at the weekend, Liverpool FC have been big winners off the pitch since the launch of their brand-new home and away adidas jerseys.
August 12 – West Ham United are paving the way toward jersey sustainability by becoming the first Premier League club to launch a real shirt trade-in scheme.
August 11 – Just 24 hours after lifting the FA Community Shield, Crystal Palace have failed in their bid to overturn their demotion from the Europa League to the Conference League, the Court of Arbitration for Sport (CAS) confirmed on Monday morning.
The FA Cup winners lost their appeal against UEFA’s decision – which was based on breaches of the governing body’s multi-club ownership restrictions. UEFA ruled that Palace had broken the regulations because former co-owner John Textor also held shares in Europa league-bound Olympique Lyonnais.
August 11 – Red Bull has become the Official Energy Drink Partner of Aston Villa and “will help fuel elite performance for both our men’s and women’s teams”, said the club.
August 11 – The Premier League is abandoning the ‘Rainbow Laces’ campaign for next season, bringing an end to an eight-year partnership between the league and LGBT charity Stonewall.
August 11 – For what is sometimes dismissed as a glorified friendly, the FA Community Shield between Premier League champions Liverpool and FA Cup winners Crystal Palace delivered a football feast that ended with the Eagles soaring at Wembley Stadium after penalty shootout drama.
August 8 – Arsenal have signed a multi-year extension to their partnership with Konami to remain one of the core clubs in the developer’s eFootball franchise – adding to an already eight-year co-operation.
The renewal of the deal also means Konami retain multiple commercial rights across the club, including promotional access to players and the use of official club branding and imagery in their eFootball gaming series. The value and length of the extension remains under wraps.
August 8 – Spanish club Villarreal have confirmed Thomas Partey’s arrival following his release by Arsenal, prompting protests by fans because of the midfielder’s rape charges.
August 8 – Major League Soccer (MLS) and LAFC have sealed the deal for former Tottenham Hotspur captain and South Korea international Heung-min Son in a record-breaking transfer.
August 7 – Professional Game Match Officials (PGMO – also known as PGMOL) have picked up Huws Gray as a sleeve sponsor for the coming season, as the English football marketing machine rumbles on.
August 6 – The former Arsenal midfielder, Thomas Partey, has been granted conditional bail after appearing in court.
Partey’s appearance was due to rape and assault charges related to alleged offences that occurred between 2021 and 2022.
August 6 – Nottingham Forest have signed a front-of-shirt sponsorship deal with casinos and resorts entertainment brand Bally’s, starting with the new season.
August 6 – The Premier League is back in less that two weeks, however the permanent angst of Manchester United fans against their American owners, the Glazer family is still white hot, and now the 1958 supporter’s group is including minority shareholder, Sir Jim Ratcliffe in their anger.