August 19 – The opening weekend of the English Premier League was marred by the ugly spectre of racism, leading new Match of the Day (MOTD) pundit and former England captain Wayne Rooney to call for severe penalties on his BBC podcast, The Wayne Rooney Show.
August 18 – On the back of becoming the FIFA Club World Cup champions, Chelsea has released its official ‘Fan Engagement Plan 2025/26’ designed to strengthen the bond between the club, and its supporters.
August 18 – The European football season is back and so is racism, after incidents in England’s Premier League opener in Liverpool and the German Cup in Leipzig resulted in both matches being halted.
August 18 – Sky Media launched its biggest ever Premier League broadcast sponsorship line-up with the kick-off of the new season this weekend, confirming a record six brand partners in what it describes as the largest single investment in Premier League coverage in the company’s history.
August 18 – Manchester United have announced another betting alliance with Parimatch becoming the club’s regional partner for Asia and the Middle East.
August 15 – The greyest area in football occurs in the most dangerous area in football, namely the penalty box. What is a foul, what is handball, what constitutes a penalty kick for holding an opponent, is argued and analysed endlessly.
August 15 – Liverpool parade crash suspect Paul Doyle faces 24 new charges after a car ploughed into fans at the club’s Premier League victory parade.
August 15 – Newly promoted to the Premier League, Sunderland have agreed a second betting driven sponsorship with LiveScore Group whose LiveScore Bet logo will be on the first-team shirt sleeve, training wear and warm-up kit in an initial one-season deal.
August 15 – Aston Villa have announced an agreement with the Coca-Cola Company which will make Coca-Cola the Official Soft Drinks Partner, Official Global Partner, and Official Partner of the club’s Men’s and Women’s teams.
August 15 – Newcastle United fans of a certain vintage will be cringing as their beloved Newcastle Brown Ale will only be remembered as a bygone era with the Magpies announcing a multi-year global agreement with Guinness, making the Irish stout brand an official club partner.
August 15 – Fresh off winning the FA Community Shield, Crystal Palace have landed a multi-year partnership with SunExpress, the airline run jointly by Lufthansa and Turkish Airlines, who will be the club’s Official Airline Partner as the Eagles play European football for the first time in club history this season.
August 14 – On the eve of the new football season, Premier League boss Richard Masters has urged patience over the landmark legal case involving Manchester City.
August 14 – Zac Eller of ExpressVPN has urged UK football clubs to invest in tightening up their public Wi-Fi to prevent fans falling victim to online scammers.
August 13 – The on again, off again Manchester United supporters group march to protest against the ownership of the Glazer family and minority owner, Sir Jim Ratcliffe, planned for the opening game versus Arsenal is off again!
August 13 – Newly promoted Burnley FC are leaning into technology as they attempt to move away from the up and down Premier League elevator they’ve been on for the past few years, announcing the launch of the Burnley FC Innovation Hub.