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Premier League

Chelsea set to close £40m shirt deal with Infinite Athlete

August 10 – Premier League Chelsea have agreed a £40 million per season front-of-shirt sponsorship with sports technology startup Infinite Athlete.

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Premier League

Premier League players to keep taking the knee

August 9 – Premier League captains have confirmed that players will once again take the knee before specific matches during the upcoming season to demonstrate their ongoing commitment to fight racism and all forms of discrimination.

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Football Marketing

Arsenal and Liverpool dial up Google Pixel deals

August 9 – Google Pixel has announced two long-term partnerships with Premier League clubs Arsenal FC and Liverpool FC, making it both club’s official mobile partner across men’s and women’s first teams.

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Performance

Lopetegui walks out on Wolves three days before season starts

August 9 – Julen Lopetegui left his position as Wolverhampton Wanderers manager on Tuesday after just nine months in charge and three days before the start of the new Premier League season.

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Premier League

Man Utd spend €75m on Hojlund

August 7 – Danish striker Rasmus Hojlund has completed his €75 million switch from Atalanta to Manchester United.

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Premier League

Arsenal open with penalty win over Man City to lift Community Shield

August 7 – A trophy is a trophy but Arsenal’s Community Shield victory over Manchester City on penalties on Sunday is unlikely to have much bearing on the forthcoming season.

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Premier League

Bournemouth sign training kit deal with Dun and Bradstreet

August 7 – Premier League Bournemouth have signed a training shirt sponsorship with Dun and Bradstreet ahead of the 2023/24 season. 

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Football Marketing

Everton sign KICK as sleeve patch sponsor

August 4 – Everton FC have agreed a multi-year sleeve sponsorship with online streaming platform KICK.

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Premier League

Ramsdale says it is time to call out homophobia and end ‘fear of abuse’

August 4 – Arsenal goalkeeper Aaron Ramsdale, who has three England caps, has pledged to call out homophobia in football, revealing his deep pride in his brother who is gay.

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Premier League

Man City agree £77m deal for RB Leipzig’s Josko Gvardiol

August 3 – Manchester City have agreed a £77.6 million deal with RB Leipzig for centre-back Josko Gvardiol. The deal is not the highest ever for a centreback (Harry Maguire hold the record at £80 million) but it is more than Liverpool paid for Virgil van Dyke (£75 million).

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Football Marketing

Arsenal lands another four years of Emirates shirt sponsorship at £50m per season

August 3 – Arsenal have renewed their shirt sponsorship with Emirates in a deal that will take the partnership through to at least 2028.

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Europe

Klopp warns Saudi’s late transfer window close could see last minute raids on European clubs

August 2 – Liverpool manager Juergen Klopp has urged FIFA to look into Saudi Arabia’s transfer window closing three weeks after Europe’s, fearing major European leagues will lose more players without being able to replace them.

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Football Asia

Saudis overcome last minute nerves to sign €46.7m Fabinho deal

August 2 – Fabinho has completed a €46.7 million switch from Liverpool to Al-Ittihad in the Saudi Pro League which will see him earn £700,00 per week over the course of his three-year deal.

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Football Marketing

Adidas agree £900m+, 10-year renewal with Man Utd

August 1 – Manchester United have announced a 10-year extension to its partnership with Adidas worth almost £1 billion.

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Premier League

Pochettino’s Chelsea win friendly EPL Summer Series as Europe’s elite warm-up in the land of opportunity

July 30 – Chelsea have won their first silverware under their new US ownership and new manager Mauricio Pochettino, winning the six-team Premier League Summer Series pre-season tournament on the East Coast of the USA.

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