Man City suit up for new Champions League campaign
July 11 – Manchester City have agreed a multi-year partnership with Italian fashion brand C.P. Company who will become the Official Style Fashionwear Partner of the men’s first team.
Premier League
Chelsea agree 4-year hotels sponsorship with Singapore’s Ascott
July 9 – Chelsea have announced a new multi-year partnership with Singapore-based hospitality group Ascott.
Crypto-based gaming platform takes Leicester City shirt front
July 8 – Leicester City, returning to the Premier League next season after a year in the Championship, have agreed a multi-year principal partnership with online gaming platform BC.Game.
Ten Hag signs 2-year extension at Man Utd
July 4 – Manchester United manager Erik ten Hag has signed a contract extension with the club until 2026.
Liverpool add Husqvarna to sponsorship roster
July 3 – Premier League Liverpool have announced smart mowing and robotic technology specialists Husqvarna to its partnership family for the 2024/25 season.
Transfer talk: Gordon to Liverpool? Man Utd close in on de Ligt
July 2 – Liverpool have expressed interest in buying England international Anthony Gordon, but Newcastle insist the 23-year-old England winger will not be sold.
Man Utd unveil new look with old faces
July 1 – Manchester United have launched their new home kit ahead of the 2024-25 Premier League season with new front-of-shirt sponsor Snapdragon making its debut appearance after a £60 million deal was struck with the American tech firm to replace former sponsor TeamViewer.
Hungry Wolves devour a second betting sponsor with LeoVegas deal
June 28 – Wolverhampton Wanderers have agreed a new multi-year partnership with LeoVegas Group, which will see the group’s sports betting brand BetMGM UK become the club’s official European betting partner for the next two seasons.
Spurs go green with synthetic turf pitch addition
June 28 – Tottenham Hotspur have announced a partnership with Citygreen Sports Group to become the Official Synthetic Turf Supplier to the Club for the 2024-25 season.
Man Utd put their women’s team in their place
June 27 – The Manchester United women’s team will be moved into portable buildings at the club’s Carrington training complex this season to allow the men’s squad to use the women’s team facilities, while the men’s indoor facilities undergo a £50m renovation.
Wolves look to break ‘templated’ kit supply model with SUDU deal
June 27 – Premier League Wolverhampton Wanderers have stepped away from the traditional big name kit suppliers to do what they say is a “landmark deal” with sportswear brand SUDU.
FICO backs Chelsea’s US tour
June 27 – Chelsea FC have expanded their partnership with global analytics software businses FICO.
Liverpool’s Japan Airlines deal lifts off, first stop Philadelphia
June 25 – Premier League Liverpool have agreed a multi-year partnership with Japan Airlines (JAL) who become the club’s official airline partner.
Olise set to shun King’s Rd for German football royalty
June 23 – Crystal Palace winger Michael Olise looks set to snub Chelsea for a second time to join FC Bayern in the latest twist to his ongoing transfer saga.
Cooper takes charge at Leicester City for their Premier League return
June 21 – Former Nottingham Forest boss Steve Cooper has been appointed Leicester’s new manager on a three-year contract.