Nike and Adidas face off as 2014 Battle of the Brands reaches the quarters

sumos

By David Owen
July 2 – It’s neck and neck in the Battle of the Brands as the World Cup takes a pause before moving on to the quarter-final matches. Sportswear heavyweights Nike and Adidas each supplies the kit for three of the eight Brazil 2014 survivors. Puma, however, has faded from the picture, after none of its eight teams progressed beyond the Last 16 stage.

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Escobar celebrated as Colombia prepare for Brazil showdown

Escobar mural

By Andrew Warshaw
July 2 – Twenty years after the darkest episode in their country’s footballing history, a Twitter campaign has been launched to mark today’s anniversary of the death of Andres Escobar, the Colombian defender tragically gunned down for scoring an own goal in a World Cup group match against the United States.

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World Cup fans in the stands are still mainly white and wealthy

World Cup fans

July 2 – A poll has found that the majority of fans attending the 2014 world cup games are white and wealthy. This might be surprising, seeing as Brazil is a racially diverse nation and has a higher population of blacks than all nations in the world excepting Nigeria, yet probably isn’t since we are used to this demographic being over represented at the world cup due to the costs of tickets, travel and accommodation.

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FB postings and tweets bust all social media records to date

FB and Twtter world cup

July 1 – The 2014 World Cup continues to break records as it makes Facebook and Twitter history. The event has generated more activity on Facebook than any other event ever. There have been over 1 billion World Cup interactions, with more than 220 million people posting, liking or commenting their contributions to the tournament.

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Cameroon federation opens investigation into match-fixing

Song elbow

By Andrew Warshaw
July 1 – Cameroon officials are to investigate claims that up to seven of their players could have been involved in match-fixing at the World Cup. In the first case of possible manipulation at the tournament, something FIFA feared but recently said there was no indication of actually occurring, the Cameroon FA (FECAFOOT) said it had instructed its ethics committee to look into allegations of possible wrongdoing in their three games in Brazil,

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FIFA health initiative rolls out across Brazil

11 for health

June 30 – FIFA’s ’11 for Health’ initiative has been using the tournament to spread its messages throughout Brazil. A closing ceremony was held at the Arena Amazonia in Manaus to mark the climax of a thirteen-week long schedule of events that involved children from the surrounding area, engaging them with the lure of football to learn about health.

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Europe wakes up and smells the Brazilian coffee

Brazil eye

By David Owen
June 27 – European teams finally began performing to their potential in the last round of World Cup group matches, running up an impressive eight victories and enabling UEFA to snatch second spot in the race to be the best-performing confederation at Brazil 2014.

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